Why Shooting Stuff Is Going to SHOT Show — And Why It Matters

SHOT Show is the world’s largest firearms, reloading, and shooting-sports trade show. It is a professional industry event attended by manufacturers, importers, distributors, and established firearms dealers from around the globe.

SHOT Show is organised by the National Shooting Sports Foundation (NSSF) in the United States and is held annually in Las Vegas. In 2026, SHOT Show takes place from 20–23 January.

The purpose of SHOT Show is to launch new products, showcase emerging technologies, and highlight future trends in the firearms and reloading industry. For dealers, SHOT Show is not about impulse buying or placing orders on the show floor. It is about early access, evaluation, and informed decision-making.

After 30 years in the firearms and reloading business, Shooting Stuff attends SHOT Show to stay informed, connected, and selective. Being present allows us to see what is coming next, understand global industry direction, and — most importantly — meet directly with our suppliers and industry partners.

As Jonathan heads to SHOT Show 2026, we invite customers to take part. If there is a brand, product category, or specific problem you would like Jonathan to look into while he is there, let us know.

Ask your questions, make your suggestions, and follow Shooting Stuff on social media throughout SHOT Show week as we report directly from the show floor.

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